AS: Graphic Design Technology: Books

Graphic design is a broad term encompassing graphic skills from designing logos, to consideration of typefaces, drawing techniques and layout methods. This guide takes the novice student step-by-step through choosing the right tools for the job, developing their concepts and executing their final designs.

The Essential Principles of Graphic Design is a one-stop resource for students-a primer on the rich variety of opportunities available to designers working today, and an entertaining foundation course. Structured around three progressive sections-Essential Principles, Principles of the Creative Process, and Principles within Disciplines-it provides a thorough grounding in designing and producing original work. Engaging essays and case studies from a roll-call of big-name designers cover all areas of graphic design. Sharing the knowledge gained from their own practical experience, they offer unexpected gems along with solid practical guidance-all of it sound advice. Book jacket.

"Pop culture is often maligned as fleeting, but history shows that sometimes what is pop in one culture has time-honored resonance in later ones. This book is an attempt to show that pop culture, especially as seen through the lenses of design, illustration, satiric and political art (and other things), is integral to a broader understanding of who we are and where we are going.”--Steven Heller, from the Introduction. How do popular culture and graphic design influence one another? What are the goals of design? Are they to sell? To package? To entertain?

Offers insight and information to help design students apply their skills to the commercial industry.; Graphic design is a fast growing industry with thousands of new designers and students joining its ranks every year.

This text shows designers how to create effective advertisements and designs for other groups by understanding which symbols, images, colours and typography they find most appealing. It features examples, case studies, before and after comparisons and dos and don'ts.

School of Visual Arts. A look at the School's work from subway posters to books and magazines.