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| Principle 1 | Authority Give qualifications of authors |
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Principle 2 |
Complementarity Information to support, not replace |
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Principle 3 |
Confidentiality Respect the privacy of site users |
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Principle 4 |
Attribution Cite the sources and dates of medical information |
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Principle 5 |
Justifiability Justification of claims / balanced and objective claims |
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Principle 6 |
Transparency Accessibility, provide valid contact details |
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Principle 7 |
Financial disclosure Provide details of funding |
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Principle 8 |
Advertising Clearly distinguish advertising from editorial content |