Mar 2011: Principles of Marketing - Prof. Richmond
Library resources for MAR 2011: Principles of Marketing
Recommended Databases
- Business Collection (Gale) This link opens in a new windowContains company profiles, investment information and industry reports.
- Business Entrepreneurship (Gale) This link opens in a new windowSmall business and entrepreneurship resource. Search by industry or business type, business topics and business plans.
- Business Insights Essentials (Gale) This link opens in a new windowContains financial reports, company comparisons, industry profiles, SWOT reports, market share and financial reports. Also includes, company histories.
- Business Source Complete (EBSCO) This link opens in a new windowJournal ranking studies reveal that Business Source Complete is the overwhelmingly superior database for full-text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics.
- Consumer Reports This link opens in a new windowConsumer buying advice to help consumers make better purchasing decisions.
- Demographics Now (Gale) This link opens in a new windowReliable statistics on demographics, consumer spending and markets. Good resource for persuasive speeches, argumentative essays and discussion posts requiring credible resource support. Primary source.
- Sage Business Cases This link opens in a new windowSAGE Business Cases provides students and faculty with unlimited access to a digital collection of 1,800 global and authoritative cases. The platform allows for easy browsing, downloads, and sharing.
- Statista This link opens in a new windowKick-start your research with access to relevant data from over 18,000 sources. Statista provides statistics, studies and customizable reports.
Useful Websites - Business Resources
- Business.govManaged by the Small Business Administration (SBA). “The Official Business Link to the U.S. Government”.
- Working Knowledge (Harvard Business School)Includes a number of business topic sections including Leadership and Management. Articles for practitioners are highlighted; working papers and podcasts are available.
- Knowledge @ WhartonThe online business journal of the Wharton School of Business at the University of Pennsylvania.
- Center for Evidence-Based ManagementIndependent, non-profit foundation that provides support and education to managers, leaders, consultants, and teachers.
- Rand CorporationNonprofit institution conducting research and analysis in the areas of health, education, national security, international affairs, law and business, the environment, and more.