Mar 2011: Principles of Marketing - Prof. Richmond
Library resources for MAR 2011: Principles of Marketing
Recommended Databases
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Business Collection (Gale) This link opens in a new window
Contains company profiles, investment information and industry reports. Funded by FEL.
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Business Entrepreneurship (Gale) This link opens in a new window
Small business and entrepreneurship resource. Search by industry or business type, business topics and business plans. Funded by FEL.
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Business Insights Essentials (Gale) This link opens in a new window
Contains financial reports, company comparisons, industry profiles, SWOT reports, market share and financial reports. Also includes, company histories. Funded by FEL.
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Business Source Complete (EBSCO) This link opens in a new window
Journal ranking studies reveal that Business Source Complete is the overwhelmingly superior database for full-text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Funded by FLVC.
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Consumer Reports This link opens in a new window
Consumer buying advice to help consumers make better purchasing decisions. Funded by FLVC.
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Sage Business Cases This link opens in a new window
Sage Business Cases provides students and faculty with unlimited access to a digital collection of 1,800 global and authoritative cases. The platform allows for easy browsing, downloads, and sharing. Funded by FLVC.
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Statista This link opens in a new window
Kick-start your research with access to relevant data from over 18,000 sources. Statista provides statistics, studies and customizable reports. Funded by SCF.
Useful Websites - Business Resources
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Business.govManaged by the Small Business Administration (SBA). “The Official Business Link to the U.S. Government”.
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Working Knowledge (Harvard Business School)Includes a number of business topic sections including Leadership and Management. Articles for practitioners are highlighted; working papers and podcasts are available.
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Knowledge @ WhartonThe online business journal of the Wharton School of Business at the University of Pennsylvania.
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Center for Evidence-Based ManagementIndependent, non-profit foundation that provides support and education to managers, leaders, consultants, and teachers.
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Rand CorporationNonprofit institution conducting research and analysis in the areas of health, education, national security, international affairs, law and business, the environment, and more.