MAR 2011: Principles of Marketing - Prof. Richmond: Getting Started

Contains company profiles, investment information and industry reports.

Small business and entrepreneurship resource. Search by industry or business type, business topics and business plans.

Contains financial reports, company comparisons, industry profiles, SWOT reports, market share and financial reports. Also includes, company histories.

Journal ranking studies reveal that Business Source Complete is the overwhelmingly superior database for full-text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics.

Consumer buying advice to help consumers make better purchasing decisions.

Reliable statistics on demographics, consumer spending and markets. Good resource for persuasive speeches, argumentative essays and discussion posts requiring credible resource support. Primary source.

SAGE Business Cases provides students and faculty with unlimited access to a digital collection of 1,800 global and authoritative cases. The platform allows for easy browsing, downloads, and sharing.

Statista is one of the world’s largest statistics portals. Providing you with access to relevant data from over 18,000 sources, our focus is firmly based on professional, clear, quick and consistent results. Our customized search query form provides you with a list of statistics, studies and reports relating to your search request within a matter of seconds –
kick-starting your research.