Getting Started - MAR 2011: Principles of Marketing - Richmond - SCF Libraries at State College of Florida, Sarasota-Manatee

Mar 2011: Principles of Marketing - Prof. Richmond

Library resources for MAR 2011: Principles of Marketing

Business Collection (Gale)
Contains company profiles, investment information and industry reports. Funded by FEL.
Business Entrepreneurship (Gale)
Small business and entrepreneurship resource. Search by industry or business type, business topics and business plans. Funded by FEL.
Business Insights Essentials (Gale)
Contains financial reports, company comparisons, industry profiles, SWOT reports, market share and financial reports. Also includes, company histories. Funded by FEL.
Business Source Complete (EBSCO)
Journal ranking studies reveal that Business Source Complete is the overwhelmingly superior database for full-text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Funded by FLVC.
Consumer Reports
Consumer buying advice to help consumers make better purchasing decisions. Funded by FLVC.
Sage Business Cases
Sage Business Cases provides students and faculty with unlimited access to a digital collection of 1,800 global and authoritative cases. The platform allows for easy browsing, downloads, and sharing. Funded by FLVC.
Statista
Kick-start your research with access to relevant data from over 18,000 sources. Statista provides statistics, studies and customizable reports. Funded by SCF.

Business.gov
Managed by the Small Business Administration (SBA). “The Official Business Link to the U.S. Government”.
Working Knowledge (Harvard Business School)
Includes a number of business topic sections including Leadership and Management. Articles for practitioners are highlighted; working papers and podcasts are available.
Knowledge @ Wharton
The online business journal of the Wharton School of Business at the University of Pennsylvania.
Center for Evidence-Based Management
Independent, non-profit foundation that provides support and education to managers, leaders, consultants, and teachers.
Rand Corporation
Nonprofit institution conducting research and analysis in the areas of health, education, national security, international affairs, law and business, the environment, and more.